Shivam Sunel — Founder & CEO, SERP Monsters
Shivam Sunel is the Founder and CEO of SERP Monsters, a digital marketing agency based in Indore, Madhya Pradesh that has served 200+ clients across 25+ industries since 2021. Read more about SERP Monsters. He leads a team of 15+ senior digital marketing professionals and personally oversees strategy, research, and quality for key client accounts.
Born in Indore, Shivam holds an MBA in Marketing from Devi Ahilya Vishwavidyalaya (DAVV), Indore, completed in 2024. He started his digital marketing career at 17, completed his first 100+ client projects before turning 22, and founded SERP Monsters with ₹40,000 in savings before the age of 20.
What Drives
Shivam Sunel
Research Over Everything
Shivam’s core obsession is research. He does not delegate initial research on any project — he personally audits, analyses, and maps the strategy before the team executes. Even today, as CEO of a 15-person agency managing 200+ cumulative projects, he still opens Google Search Console, Ahrefs, and SEMrush daily for active client accounts.
Learning Never Stops
From 10 PM to 2–3 AM during his agency job days. From 9 AM meetings to midnight strategy sessions now. The 70-page AI SEO notes were not outsourced — Shivam and his team sat together daily for over a month researching how AI platforms work, what drives citations, and how to build strategies around them.
No Shortcuts, No Fake Promises
He built an agency without a website for four years because every resource was directed at client work. He could have launched earlier with thin content or a template site. He chose to wait until he could do it properly. This philosophy runs through everything — if it cannot be done right, it does not get done.
Clients Over Self-Promotion
SERP Monsters has 100+ verified Google reviews but almost zero self-promotional content. No speaking circuits, no LinkedIn thought leadership campaigns, no podcast tours. Every hour of Shivam’s day goes to client research, team development, and hands-on strategy work. The reviews are the marketing.
Shivam Sunel —
Career Snapshot
Seven years. Three hundred clients. One agency built with ₹40,000 and a laptop. Every number below represents a decision made, a lesson learned, or a commitment kept — not a marketing figure.
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From SEO Executive to
Agency Founder in 3 Years
The Beginning
While still in college, Shivam enrolled in a 12-month practical digital marketing course at an institute in Indore, followed by a 3-month internship. He started freelancing during the internship itself. His first professional role was as an SEO Executive in early 2019 — at 17 years old.
Pune Move
After just 6 months as an SEO Executive, Shivam’s skill and output earned him a higher-paying role at a reputed digital marketing agency in Pune. He relocated without hesitation. Within 7 months at the Pune agency, he was promoted from Senior SEO Executive to Senior Digital Marketing Analyst & Manager — a jump that typically takes 2–3 years.
100+ Client Projects Before Starting the Agency
Between his internship, two agency roles, and ongoing freelance work, Shivam worked on over 100 client projects across SEO, social media, Meta Ads, and web development before he was 20 years old. He was managing his agency job from 9 to 5, then working on personal skill development and freelance projects from 10 PM to 2–3 AM every night.
₹40,000 and a Resignation
Shivam resigned from his remote role at the Pune agency with ₹40,000 in his bank account and one laptop that his father had bought him. No funding. No office. He started SERP Monsters from the same table where he ate breakfast, lunch, and dinner — often working 20-hour days without leaving his chair.
"I ate my breakfast at the same table. I ate my lunch at the same table. I ate my dinner at the same table — all while working on client projects. That phase of my life still brings tears to my eyes till date. But everything was worth it."Shivam Sunel — Founder, SERP Monsters
7+ Years of Research in One Handwritten Book
From the first day Shivam joined the digital marketing institute, he started writing notes. Not casually — systematically. Every algorithm update, every ranking experiment, every strategy that worked, every strategy that failed, every insight from mentors, every observation from client campaigns.
That notebook has been maintained without a single gap from 2018 to today. It holds the distilled experience of 200+ client projects, 7+ years of SEO practice, and thousands of hours of research. When Google rolls out an update, the notes get updated. When a new AI platform launches, the notes get updated. The most recent addition: a separate 70+ page section dedicated entirely to AI SEO strategies and how AI platforms select and cite sources.
This is not a digital document or a shared wiki. It is a personal, handwritten record of one practitioner’s entire career in digital marketing. It is the foundation SERP Monsters’ strategies are built on.